Babies and Families Over Profits
In the United States, formula companies spend 55 BILLION DOLLARS per year marketing their products.
As an evidence-based pediatrician, Dr. Adame encourages breast milk as the healthiest most natural first food for babies. She feels she would be irresponsible as a physician to say otherwise. But you can rest assured Dr. Adame also supports the feeding decisions of all our families. While Dr. Adame is highly critical of formula companies for their unethical, predatory, and aggressive marketing practices, she is absolutely not critical of families who choose to feed their baby formula.
Formula companies use exploitative marketing to :
Formula milk companies use manipulative marketing tactics that exploit parents’ anxieties and aspirations. Industry claims its products can solve common infant problems, it positions itself as a trusted friend and advisor, it appeals to parents’ aspirations for their children, and it plays on parents’ anxieties and self-doubts.
Formula milk companies distort science and medicine to legitimize their claims and push their product.
They make false and incomplete scientific claims and position formula as close to, equivalent or superior to breast milk despite growing evidence that breast milk and breastfeeding have unique properties that cannot be replicated by artificial formula.
Formula milk marketing undermines parents’ confidence in breastfeeding. Many women express the desire to breastfeed, but a sustained flow of strategic and persuasive marketing messages undermines their confidence. Women’s positive attitudes towards formula milk correlate with their exposure to marketing, and the fears and doubts they express about breastfeeding often mirror the themes and messaging of marketing.
Baby breastfeeding
We aim to be the best pediatric practice in Marshall County, Lake Maxinkuckee area, and the state of Indiana. If your child is not yet part of the Culver Pediatrics Center family, sign up in the email opt-in below to learn more about our boutique pediatrician services.
